About us

MATS is the union of three prominent Mexican entertainment companies with one goal: Promoting Latin American culture across the globe. Each company contributes a distinctive set of qualities. We are the bridge between US rising talent and Mexico’s greatest concerts and festivals. 

“It’s an honor for Apodaca Group to form part of this new MATS partnership, along with great entertainment companies, in order to penetrate one of the most important markets, as is the United States,” says Oscar Flores Elizondo Jr, co-founder of Apodaca Group.

“The pandemic made us take this challenge of entering the U.S. market seriously. It’s very satisfying to be able to expand our sphere of influence in the United States with the help of two other great Mexican businesses,” states José Luis Domínguez “Chelis”, co-founder of Mano Booking.

Our team expertise in artist development, concert and festival promotion, tour planning, and a worldwide business network makes MATS a unique commercial platform. A decade of artist management and successful festivals in Mexico such as Pa’l Norte, Ceremonia, and Tecate Location series speak for us.

We are committed to expanding the reach of Latin music worldwide. As Head of Booking, my focus is on developing artists beyond their home territories, helping them achieve their goals through carefully crafted, personalized touring strategies. By combining detailed planning with strong marketing and PR efforts, we ensure that every tour is not just a series of shows, but a key step in their long-term growth and global expansion,” states Diana Medellín, Head Of Booking.